Effect of Mobile App on Retail Consumer Behaviour

Share

Cell phones are increasingly becoming one of the easiest, reliable and best mediums of getting all kinds of information at the spot with a single click. Gone are the days, when we have to sit before the PC and browse the internet in the search of our favorite brands online. But now scenario has been changed, due to easy access of mobile apps and 24 hours availability of internet, consumers are shifting towards mobile commerce with the help of mobile applications and mobile websites. These days almost every retailer is investing huge amounts on mobile apps development in order to get buyer’s attention and sales.

As per the study conducted in Asian and European countries, 70% of the mobile web users shop their favorite items using their mobile phones. Mobile phones are their exclusive and primary method of online shopping. As a result mobile devices are becoming core shopping tools and preferred channels to interact with consumers.

Technology has changed consumer behavior of selecting and shopping products. There are number of examples to show that, why consumer is saying good bye to conventional methods of buying and using technology to find his desired products.

Some of the reasons are as follows:-

Convenience of Shopping:

Let’s see a concrete instance of behavioral change in action. Few years ago showrooms were packed with people searching their products and going store to store for price, expert advice and quality comparison. Now with the help of the mobile apps and mobile websites, users browse the products, search, compare and purchase while sitting anywhere; they don’t need to go to the stores physically. Simply log into the mobile applications and start shopping.

Secured & Easy Payment Options:

Security is a major concern for every consumer, especially when it comes to online payment & transactions. Almost every ecommerce website offers secured, easy & multiple payment options. Now consumer can pay using his net banking account, debit cart, credit card, paypal, cash on delivery etc. Everyday new payment methods are integrated for the ease of customers. These outstanding payment facilities have changed the consumer behavior of shopping, now user can select any payment options of his own choice.

Real Time Information & Contact:

With the help of mobile apps development a consumer can browse products and contact with multiple online store at the same time, he can browse product to product, read reviews, compare price & quality and post any question about product and clear his doubts. Live chat applications, contact numbers & email ids are given to contact with customer care executives in order to get any information about desired product. Consumer can browse multiple mobile website and  mobile apps at the same time for the right and accurate information he needs. It creates confidence among consumers and impacts the consumer behavior because everything is available in a single click from any place.

 Shipping, Delivery & Easy Returns:

Consumer always wants full worth of the price he paid for the products. While shopping on mobile apps, consumer is free from picking and delivery of the products. Online stores take the responsibility of packing, shipping and delivery of the products. Consumer is free from the hassle of picking the items. Some online stores offer free shipping and returns facility. This way it impacts the consumer’s behavior of ordering items online and becoming free from picking, delivery and returns of their orders.

Final Thoughts

Consumer behavior changes with the new emerging advanced technology. All retailers should keep on finding new  technologies like windows mobile apps & trends to offer better and more personalized  experience to its retail consumers. Retailers should focus on on-line traffic and how to convert this traffic into customers using mobile apps and mobile websites.

 

Published by A R Softwares Pvt. Ltd.

 

See more: Business tracking made easy through a cloud based ERP

Leave a Reply

Your email address will not be published. Required fields are marked *